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Paladin
Paladin is redefining emergency response with a platform that delivers real-time aerial intelligence before first responders arrive. Brickell partnered with the company to turn that promise into a clearer digital experience through narrative, homepage design and development, and updates to the broader site system.
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Starting Point
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Outcome
Tech Stack
Brand Identity
Paladin’s visual system was refined to feel operational, credible, and clear. The design language supports the company’s public safety positioning with a balance of urgency, trust, and usability. Across the site, typography, layout, and supporting visuals reinforce Paladin’s core promise of delivering real-time aerial intelligence before units arrive.
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Live Mission Control
Designed around real-time aerial intelligence, the interface gives teams immediate visibility into active incidents and helps support faster, more informed response.
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Built for Community. Designed for Trust.
We helped Paladin create a website that feels clear, credible, and community-focused, giving users a safer, more confident way to understand the brand, explore its vision, and engage with its ecosystem.
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Coverage Flexibility
Paladin supports flexible connectivity configurations that help teams extend coverage and adapt deployment to the needs of each environment.
Insights
By bringing aerial intelligence into the earliest moments of response, Paladin helps teams make faster, more informed decisions when every second counts. Instead of reacting with limited visibility, responders can assess the situation in real time.
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Impact Snapshot
Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.
+
323
%
New Visitor Engagement Rate
+
257
%
New Visitor Conversion Rate
+
10
%
New Visitor Session Rate
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