Craft Ventures

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Craft Ventures is a venture capital firm focused on B2B software investing, backing founders who build high-growth, high-margin technology businesses. Brickell partnered with Craft to evolve its digital presence into a clearer expression of the firm’s thesis, portfolio, and platform support, while giving the team room to expand content, storytelling, and founder resources with greater flexibility over time.

Year:

[2023 — Present]

Industry:

Venture Capital

Project Scope:

Brand Architecture, Web Design, CRO, Webflow Development

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Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025-Present

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Website Revamp & Brand Refresh

In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.

Platform & Portfolio Support

Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.

Ongoing Platform & Website Evolution

We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

For Craft Ventures’ brand identity, we focused on a visual language that feels decisive, modern, and operator-led. The typography leans into clarity and strength, while the color system pairs bold accents with grounded neutrals to signal confidence without noise. Layouts are structured but flexible, giving space to long-form content, data points, and founder quotes without overwhelming the page. Together, these choices reflect Craft’s positioning as a focused, B2B-first firm with deep experience in building and scaling software companies.

//01

Unified Identity

Craft’s new digital identity brings clarity to the firm’s focus on B2B software. The homepage introduces a confident thesis and highlights portfolio companies through a clean, structured layout that’s easy to explore. The design system elevates Craft’s operators, founders, and investments in a way that feels both modern and unmistakably Craft.

//02

Stories That Matter

From founder spotlights to industry insights, Craft’s content system is designed to scale. The mobile experience prioritizes readability and motion, making articles, interviews, and news effortless to browse. Each story is framed with a clear hierarchy that strengthens Craft’s voice and communicates expertise across devices.

//03

The Craft Team

Craft’s partners and operators bring deep experience in building and scaling category-defining software companies. The redesigned team page introduces each member through a structured, profile-driven layout that highlights expertise while keeping the interface simple and approachable. It reflects the people who shape the firm and support its founders every day.

Craft Hackaithon

HackAIthon is a flagship event hosted by Craft Ventures that brings together top talent in artificial intelligence. Designed as a high-stakes AI hackathon, the event challenges developers, engineers, and creators to build innovative AI applications in a competitive setting. Brickell Digital partnered with Craft to shape the visual identity and digital presence of HackAIthon, from logo and brand design to social graphics and Webflow development, capturing both the technical sophistication and creative energy that define the overall experience.

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GTM Partners

Craft’s go-to-market content system highlights the firm’s operator advantage. We designed a framework that showcases guidance from Craft’s partners and platform team, covering sales strategy, product positioning, and early growth insights. The modular layout makes expert advice easier to navigate and supports Craft’s goal of giving founders practical, experience-backed playbooks.

Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

“Brickell is my secret weapon. Whether it's spinning up a new website for a project, spiffing up our primary site, or whipping up graphics for content/social, they always go above and beyond. They bring creative ideas, a sharp eye for design, and quick turnaround to projects big and small. Best of all, they are a joy to work with. Highly recommend!”

Caroline Brayson

Communications

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