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Craft Ventures
A Venture Network Partner: Platform & PortCo Support
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We began building Craft by analyzing the challenges our internal teams faced when launching and maintaining venture websites. This research revealed the need for a consistent yet flexible foundation that could adapt to any brand or product vertical. From there, our design and engineering teams collaborated closely to create a modular system — one that prioritized scalability, speed, and ease of customization. Each component was built to serve as a reusable block, while global tokens ensured visual and structural consistency across every project.
Through continuous iteration, cross-team feedback, and rigorous QA, Craft evolved into a cohesive web framework that empowers BD to launch high-performing, visually aligned websites with precision and efficiency.
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The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Our work on Craft yielded several key insights that shaped both the system’s success and how we now approach digital design at BD. Adopting an iterative, component-based methodology proved essential — allowing us to refine modules in parallel with live projects and validate design patterns through real-world use.
Implementing a unified design token system helped maintain visual consistency while enabling flexible brand customization across ventures. This balance between structure and freedom became the cornerstone of Craft’s adaptability.
Close collaboration between design, development, and QA teams ensured that every component met both aesthetic and performance standards, streamlining the transition from Figma to production.
We also recognized the value of continuous documentation — turning Craft from a static design system into a living framework that evolves with BD’s growing portfolio.
These insights have been instrumental in shaping how BD scales digital experiences — uniting speed, consistency, and creativity across every venture website we build.
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