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CrewAI
CrewAI is an open-source framework for building and orchestrating multi-agent AI systems. It enables developers to design autonomous agents that collaborate, execute tasks, and solve complex workflows together, making advanced AI systems more modular, scalable, and adaptable.
Partnership Timeline
Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.
2023
2024
2025
Late 2025-Present
Onboarding & Craft Hackaithon Branding
Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.
Website Revamp & Brand Refresh
In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.
Platform & Portfolio Support
Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.
Ongoing Platform & Website Evolution
We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.
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Partnership Timeline
Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.
Late 2024
2025
Late 2025
Onboarding & Website Revamp
CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.
Retainer & Go-To-Market Partner
As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.
Category Leadership Redefined
With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.
Partnership Timeline
Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.
Late 2024
Early 2025
Early 2026
Onboarding &
Initial Build
Initial Build
SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.
Full Website Revamp
As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.
Brand & Platform Redefined
With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.
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Starting Point
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Outcome
Tech Stack
Brand Identity
CrewAI’s brand identity emphasizes clarity and technical focus. A restrained color palette, clear typography, and structured layouts help developers understand complex concepts such as agents, roles, and workflows with minimal friction. The identity reflects a developer-first, open-source mindset, keeping the experience practical, readable, and easy to navigate.
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Built for Multi-Agent Workflows
We worked closely with the CrewAI team to translate complex multi-agent concepts into a clear, usable interface. The experience was designed to make orchestration feel approachable—surfacing agent roles, task flows, and system structure in a way that helps users understand how agents work together at a glance. The result is a product surface that supports experimentation without overwhelming new users.
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From Manual Operations to Autonomous Execution
Our collaboration focused on showing the shift from manual setup to autonomous execution through concrete, visual moments. By pairing product narratives with real interface states, we helped CrewAI communicate how agents move from configuration to action. This section highlights the transition clearly, reinforcing confidence in the system’s ability to scale from simple tasks to more complex operations.
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Building the Multi-Agent Ecosystem
To reflect the breadth of CrewAI’s ecosystem, we helped frame the developer experience around real usage rather than theory. Code examples, deployment views, and integrations were intentionally foregrounded to show how teams actually build with the framework. This approach grounds the ecosystem in practice, making it easier for developers to see themselves extending and contributing to the platform.
CrewAI - AI Agent Summit 2025
CrewAI AI Agent Summit 2025 is a three-day summit in San Francisco showcasing how multi-agent AI systems are being deployed in the real world. Hosted by CrewAI, the event brings together builders, enterprise teams, and researchers to explore practical frameworks, live demos, and frontier use cases across industries. From technical deep dives to startup success stories, CrewAI AI Agent Summit 2025 is where the autonomous agent community comes to connect and scale real-world impact.
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Impact Snapshot
Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.
+
323
%
New Visitor Engagement Rate
+
257
%
New Visitor Conversion Rate
+
10
%
New Visitor Session Rate
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"Brickell Digital has been an incredible partner throughout our ongoing brand refresh & CRO project. Rapid turnarounds & highly communicative – always with a unique creative vision. Highly recommend this team to any startups looking to move quickly without sacrificing quality.”
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Product & Brand Architecture
[2025 — Present]
24/7 AI voice agent that answers every call, books appointments, and turns missed leads into revenue.
AVA
Product & Brand Architecture
[2025 — Present]
24/7 AI voice agent that answers every call, books appointments, and turns missed leads into revenue.
Brand Architecture & CRO
[2025 — 2026]
AI app builder that turns natural-language ideas into production-ready web and mobile apps, without code or complex setup.
Anything
Brand Architecture & CRO
[2025 — 2026]
AI app builder that turns natural-language ideas into production-ready web and mobile apps, without code or complex setup.
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Brand Architecture & CRO
[2023 — Present]
B2B software and marketplace investor partnering with SaaS founders to scale recurring revenue, efficiency, and durable growth.
Craft Ventures
Brand Architecture & CRO
[2023 — Present]
B2B software and marketplace investor partnering with SaaS founders to scale recurring revenue, efficiency, and durable growth.
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Brand Architecture & CRO
[2025]
VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital.
Counterpart Ventures
Brand Architecture & CRO
[2025]
VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital.