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CrewAI
Year:
2024-2025
Industry:
AI, Developer Tools
Project Scope:
Brand Architecture, Brand Identity, Website Design, Webflow Development
The Leading Multi-Agent Platform
About CrewAI
CrewAI is a multi-agent framework for orchestrating autonomous AI agents into “crews” that tackle complex workflows together. Its modular design and flexible integrations let teams build scalable, production-ready automations across industries.
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Brand Identity
For CrewAI’s brand identity, we created a modern, dynamic system that reflects its role at the edge of AI innovation. We paired bold Gellix headlines with clean Inter Display body copy and built a palette around energetic coral, deep teal, and rich charcoal. Together, these elements form a cohesive identity that feels fast, technical, and trustworthy.
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Results
Our collaboration with CrewAI involved a comprehensive UX audit and redesign of its website. We designed the site in Figma, first refining the style guide and usage of colors and fonts. We then prototyped all interactions, and developed the final site in Webflow. This transformation, tracked through GA4/GTM, resulted in significant, quantifiable improvements:
+
164
%
Form Conversion Rate
+
30
%
Pages Per Session
+
19
%
Click Through Rate
Our Approach
Our approach focused on a user-first, conversion-optimized marketing site. We redesigned the experience end to end—from visual language to information architecture—to clearly showcase CrewAI’s capabilities and drive more qualified signups.
Key steps included:
- Tailored Design: Modern, intuitive layouts that highlight CrewAI’s platform and make it easy to understand what it does and why it matters.
- Responsive Development: A robust Webflow build that performs smoothly across devices and is simple for the team to maintain.
- Integration-Ready: Flexible structure that supports integrations with CrewAI’s existing tools, analytics, and marketing stack.
- Collaborative Refinement: Ongoing iterations with the CrewAI team to refine flows, content, and UI based on real feedback.
- Analytics & Experimentation: A full analytics suite (sessions, heatmaps, events) plus A/B testing to validate changes and systematically improve conversions.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
The CrewAI project underscored the importance of data-driven decision-making in crafting effective digital experiences. By leveraging detailed analytics and A/B testing, we saw how small design and interaction changes can significantly impact user engagement and conversions. This reinforced the value of iterative optimization and the role of integration between analytics and design in achieving measurable results.
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"Brickell Digital has been an incredible partner throughout our ongoing brand refresh & CRO project. Rapid turnarounds & highly communicative - always with a unique creative vision. Highly recommend this team to any startups looking to move quickly without sacrificing quality.”
João (Joe) Moura
Co-Founder, CrewAI
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