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AVA Voice Labs
Year:
2025
Industry:
AI, Communications, Customer Support / Call Centers
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development, Logo Design, Product Architecture
Reimagining AI Conversations From Cold Scripts to Human Dialogue
About AVA
AVA builds intelligent voice agents that understand context, emotion, and intent - designed to make business conversations feel effortless. From automotive dealerships to healthcare networks, AVA automates inbound and outbound calls, freeing teams from repetitive tasks while maintaining the warmth of a real human interaction.
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Brand Identity
We created a visual language centered around clarity, depth, and empathy - reflecting how AVA listens, understands, and responds. The design balances high-tech intelligence with approachability, giving AVA an identity that feels human yet precise.
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Results
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Our Approach
Our focus was on translating AI complexity into clarity - showing how voice intelligence could empower teams, not replace them.
Key steps included:
- Discovery & Positioning: We redefined AVA’s narrative from “AI call automation” to “voice intelligence that understands your world.” This repositioning framed AVA as a productivity partner, not just a tool.
- Visual Storytelling: We used gradient beams and conversational flow motifs to visualize the exchange between human and AI - turning invisible conversations into tangible design elements.
- Product UI & Feature Pages: Each vertical (automotive, healthcare, service, and operations) received tailored storytelling, highlighting AVA’s adaptability to complex enterprise needs.
- Scalable Design System: We built a unified design system that supports rapid expansion — from dashboards and analytics to demo modules and enterprise integrations.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
Most AI voice products sound mechanical. AVA’s strength lies in empathy — in how it listens before it answers. Our design process mirrored that philosophy: responsive layouts, soft gradients, and rhythmic visuals that convey calm intelligence. By simplifying technical jargon and focusing on business outcomes, we made AVA’s promise tangible — technology that talks like a teammate.
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