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Owl Ventures
Year:
2025
Industry:
Venture Capital, EdTech, Future of Work
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
For Visionary Educators Shaping Tomorrow
About Owl Ventures
Owl Ventures is the world’s largest venture capital firm exclusively focused on education technology. Partnering with visionary founders across K-12, higher education, and lifelong learning, Owl fuels innovations that redefine how people learn and grow. With a global portfolio spanning digital learning platforms, skill-building tools, and institutional infrastructure, the firm combines deep sector expertise with a long-term, impact-driven investment philosophy - empowering companies that shape the future of education worldwide.
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Brand Identity
Owl Ventures’ brand identity utilizes the Gellix typeface across both display and body applications, symbolizing a balance of precision, confidence, and modernity. Complementing this typography is a refined color palette - featuring Picton Blue, Blue Whale, BG Grey, Black, and White - that embodies clarity, trust, and institutional sophistication with a contemporary, future-driven aesthetic.
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Results
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Our Approach
We partnered with Owl Ventures to redefine its digital identity and presentation system - translating the firm’s leadership in global EdTech investing into a cohesive visual and narrative experience. The goal was to unify brand presence across web and investor materials while ensuring clarity, scalability, and a data - driven storytelling foundation.
Key steps included:
- Brand Alignment: We refined Owl’s brand language to convey institutional credibility with a modern, human - centered tone that reflects its global investment mission.
- Content Architecture: We restructured the site and deck narratives to highlight Owl’s investment focus, portfolio outcomes, and impact across education stages.
- UI & Visual System: We designed a clean, modular interface using Gellix type, editorial layouts, and a sophisticated blue palette to balance authority and approachability.
- Webflow Execution: We developed the website on Webflow for seamless scalability, dynamic CMS management, and optimized performance across all devices.
Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
The Owl Ventures redesign was a strategic evolution of brand and communication - centered on clarity, sophistication, and scalability. We developed a refined visual language, modular design system, and data-rich storytelling framework supported by a high-performance Webflow build that empowers the firm to showcase its global portfolio, outcomes, and category leadership with confidence.
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