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Skyband Systems

Skyband Systems is building trusted global navigation for aviation: a resilient PNT layer that strengthens confidence when GPS is jammed, spoofed, or unavailable. Brickell partnered with the founding team on the complete first impression: GTM narrative, a new logo and identity, a Webflow site, and a custom explainer video that makes the M100 legible in under a minute.

Year:

[2026 — Present]

Industry:

Aviation Technology / Resilient PNT

Project Scope:

GTM Narrative, Brand Architecture, Logo Design, Web Design, Explainer Video, Webflow Development

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Brand Identity

The identity was designed to feel credible, advanced, and distinctly aviation-led. Every element supports Skyband’s core promise: helping aircraft navigate with confidence when GPS alone is not enough.

A restrained color palette, precise typography, technical linework, and high-altitude imagery create a system that feels intelligent without becoming overly complex.

//01

Built for Resilient Navigation

The experience makes Skyband’s role immediately clear: providing an independent navigation layer that helps aircraft maintain trusted positioning during GPS disruption, interference, or uncertainty.

//02

Designed for Aviation Trust

Aviation buyers expect precision, credibility, and proof. The visual system uses structured layouts, technical details, and confident messaging to reinforce Skyband’s safety-first positioning.

//03

Aligned with Real Users

The website speaks directly to pilots, operators, manufacturers, and aviation leaders, translating complex navigation technology into clear operational benefits.

Insights

Skyband operates in a category where trust is essential, but the technology can be difficult to explain. The core challenge was to simplify the story without reducing its technical credibility. The strategy focused on three priorities: establish the risk of GPS dependency, explain Skyband’s independent verification layer, and connect the technology to safer, more resilient aviation.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

"We were referred to Brickell by General Catalyst and did their Seed Stage Program. Matt and Luke took the time to understand our complex product and in a matter of weeks we went from 0 to 1 and launched our company with a logo, website, and explainer video that is able to reach a diverse set of customers and personas. Within a day of going live, the website generated real customer leads and we received numerous compliments from our Go To Market partners. Matt and Luke are able to take ideas in a founders head and make them real. We look forward to working with them on future marketing projects."

Robert Wiggenhorn

Co-founder, Skyband Systems

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