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SaaSGrid
Year:
2025
Industry:
B2B SaaS, Analytics & BI, Fintech/Revenue Ops
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Bringing Clarity to SaaS Metrics & Reporting
About SaaSGrid
SaaSGrid is a metrics and reporting platform built for B2B SaaS teams. It connects tools like HubSpot, Salesforce, and Stripe to give Finance and GTM leaders one trusted view of pipeline, revenue, and retention—so they can leave spreadsheets behind and make faster, smarter decisions.
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Brand Identity
We designed a bold, modern visual identity for SaaSGrid—turning complex SaaS metrics into a clear, intuitive experience. Confident typography, a focused color system, and UI built around real product screens help the brand feel analytical, fast, and approachable.
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Results
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Our Approach
We led a full redesign of SaaSGrid’s marketing site to match the maturity of the product—aligning brand, story, and conversion, then shipping a performant Webflow build the team can own.
Key steps included:
- Brand Alignment: Immersed in SaaSGrid’s vision to shape a visual language that speaks to modern SaaS founders and growth teams.
- Content Architecture: Restructured pages into a clear narrative that explains the product, use cases, and value in fewer clicks.
- UI & Visual System: Designed a bold, modular interface using vibrant color, modern type, and components that scale with new pages.
- Webflow Execution: Built the site in Webflow with responsive layouts, CMS flexibility, and fast performance across devices.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
The SaaSGrid redesign realigned brand and messaging around clarity, scalability, and performance. We delivered a bold visual system, modular components, and a fast CMS-powered Webflow build that lets the team launch pages quickly and speak to customers with confidence.
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