SaaSGrid

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SaaSGrid is a financial intelligence platform built for B2B SaaS companies. By centralizing revenue, retention, pipeline, and operational data, SaaSGrid gives teams a unified source of truth for real‑time SaaS metrics, helping finance, RevOps, and leadership make confident decisions without manual spreadsheets or fragmented reports.

Year:

[2024 — Present]

Industry:

B2B SaaS, Analytics & BI, Fintech/Revenue Ops

Project Scope:

Brand Architecture, CRO, Website Design, Webflow Development

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Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025-Present

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Website Revamp & Brand Refresh

In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.

Platform & Portfolio Support

Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.

Ongoing Platform & Website Evolution

We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

SaaSGrid’s brand identity harmonizes precision with approachability, reflecting its role as both a rigorous analytics engine and a user‑centric platform. Clean typography, a restrained visual palette, and modular layout systems reinforce clarity at scale, while structured data visuals support the platform’s purpose of turning complex business information into actionable insight.

//01

Platform Experience

We partnered with SaaSGrid to present its analytics platform with clarity and focus. By organizing core features, workflows, and key metrics into an intuitive structure, the website makes the product easy to navigate and understand, supporting clearer conversations and faster alignment.

//02

Use Case Highlight

We worked with SaaSGrid to surface its most important use cases in a clear, role-driven way. The website highlights how teams across GTM, finance, and leadership access the metrics that matter most—from pipeline movement and board KPIs to revenue and efficiency signals. By organizing these views into a focused, easy-to-navigate experience, the site makes SaaSGrid’s core capabilities immediately understandable without overwhelming visitors.

//03

Insights & Resources

Recognizing that accurate SaaS reporting requires context and education, SaaSGrid offers a library of insights on metrics, planning, and tool comparisons. These resources help users understand what metrics matter and why — from ARR and retention to pipeline efficiency and investor readiness — driving adoption and deeper engagement with the platform.

Impact Snapshot

We revamped SaaSGrid’s website to make its value immediately clear to operators, executives, and investors. By reorganizing the experience around core workflows, key metrics, and real use cases, the site helps visitors understand what SaaSGrid does and why it matters within seconds. This clarity reduced friction in sales and investor conversations, supported stronger inbound interest, and gave the team a scalable foundation to support continued growth.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

“The Brickell team have been incredible partners. They are super knowledgeable about B2B websites, and have worked with us closely through ideation, design, and execution. We’re thrilled with our website and couldn’t have done it without them.”

Ethan Ruby

CEO

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