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Pickle
Pickle is a transformative peer-to-peer rental marketplace that began with a bold idea for sustainability and mindful consumption. Brickell Digital was tasked with rethinking the brand architecture of the website and optimizing their website for app downloads.
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Starting Point
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Outcome
Tech Stack
Brand Identity
We defined Pickle’s brand identity through a curated blend of two fonts, Peachi and Raleway. This combination evokes a subtle sense of elegance, exuding sophistication and professionalism. This dynamic synergy is a powerful symbol of Pickle's ambition to present itself as an iconic name within the fashion industry while driving community engagement among members.
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Creator-Led Discovery
Pickle’s growth is powered by creators who showcase real outfits in real life. Influencers and community members bring the product into motion, turning everyday closets into discoverable wardrobes. This creator-led approach builds trust, drives visibility, and makes peer-to-peer rental feel aspirational without losing authenticity.
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Product Experience
Pickle translates circular fashion into a seamless, mobile-first experience. Users can browse, lend, and rent with ease through curated collections, intuitive filters, and secure workflows. Every interaction is designed to feel familiar and social, helping users discover real pieces from real closets while keeping the experience effortless and community-driven.
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Pickle Community
At the core of Pickle is a vibrant network of renters, lenders, and local tastemakers. As the platform expanded, so did the culture around it, with users engaging not just to access new looks, but to earn, connect, and express themselves. This community-powered model fuels organic growth and turns Pickle into more than a marketplace.
Insights
Strategic CRO improvements focused on clarity, hierarchy, and guidance through the rental journey. Refining CTA placement, visual contrast, and informational cues helped users move more confidently from discovery to action. A consistent color system and typography structure reinforced trust and improved retention across key touchpoints.
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Impact Snapshot
Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.
+
323
%
New Visitor Engagement Rate
+
257
%
New Visitor Conversion Rate
+
10
%
New Visitor Session Rate
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“Brickell was awesome to work with. They gathered requirements quickly and showed clear design direction throughout the process. The time from project start to launch was impressive.”
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