Miami Buildathon

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A 3-day innovation festival in partnership with Miami NFT Week that assembled 500+ top minds in tech, design, & strategy to work on Web3’s biggest problem spaces. An idea to build a passionate community quickly transformed into the largest Web3 hackathon in the southeast United States with $45,000+ in prizes distributed.

Year:

[2024]

Industry:

Tech, NFT, Hackathon

Project Scope:

Brand Architecture, Logo, Brand Identity, Social Graphics, Print Assets, Website Design, Webflow Development, Event Production

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Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025-Present

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Website Revamp & Brand Refresh

In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.

Platform & Portfolio Support

Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.

Ongoing Platform & Website Evolution

We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

The Miami Buildathon's brand identity is a fusion of modernity, innovation, and dynamic energy. Our design utilizes Work Sans for display text, offering a clean and professional look, while Courier for body text adds a classic tech culture touch. The vibrant color palette, featuring bold hues like magenta, light green, and orange, signifies creativity, growth, and enthusiasm. Balancing these are neutral tones of white, black, and slate gray, providing clarity and sophistication. This cohesive brand identity encapsulates the event's mission to promote creativity, inclusivity, and community in the web3 and tech innovation space.

//01

A Brand Built for Momentum

The Miami Buildathon brand was designed to capture the pace, ambition, and collaborative energy of the event as a whole. We developed a flexible visual system that could scale across digital and physical touchpoints while maintaining clarity and consistency. Bold typography, high-contrast color choices, and directional motifs helped create a sense of forward motion, reinforcing the buildathon’s focus on progress, experimentation, and rapid execution from announcement through demo day.

//02

Designed for Builders

The Miami Buildathon experience was designed around accessibility, clarity, and momentum for a diverse group of participants. We structured the experience to make it easy for builders to understand the event flow, discover opportunities, and take action quickly. Clear navigation, intuitive content hierarchy, and purposeful calls to action helped participants move confidently from registration to collaboration, ensuring the experience supported builders of all backgrounds throughout the event.

//03

From Concept to Live Event

Brickell Digital partnered with Miami Buildathon to carry the brand from early concept through live execution. We designed and delivered a cohesive system spanning the event website, visual identity, schedules, and on-site assets, ensuring every touchpoint felt intentional and connected. From pre-event promotion to workshops, demo day, and physical signage, the experience remained consistent and recognizable, helping the event transition smoothly from planning to real-world participation.

Miami Buildathon Gallery

The gallery captures the energy of the three-day event, documenting collaboration, live building, presentations, and community moments. It serves as both a recap and a proof point, showing how ideas turned into working projects through focused, in-person collaboration.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate