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Miami Buildathon

A 3-day innovation festival in partnership with Miami NFT Week that assembled 500+ top minds in tech, design, & strategy to work on Web3’s biggest problem spaces. An idea to build a passionate community quickly transformed into the largest Web3 hackathon in the southeast United States with $45,000+ in prizes distributed.

Year:

[2024]

Industry:

Tech, NFT, Hackathon

Project Scope:

Brand Architecture, Logo, Brand Identity, Social Graphics, Print Assets, Website Design, Webflow Development, Event Production

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Brand Identity

The Miami Buildathon's brand identity is a fusion of modernity, innovation, and dynamic energy. Our design utilizes Work Sans for display text, offering a clean and professional look, while Courier for body text adds a classic tech culture touch. The vibrant color palette, featuring bold hues like magenta, light green, and orange, signifies creativity, growth, and enthusiasm. Balancing these are neutral tones of white, black, and slate gray, providing clarity and sophistication. This cohesive brand identity encapsulates the event's mission to promote creativity, inclusivity, and community in the web3 and tech innovation space.

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A Brand Built for Momentum

The Miami Buildathon brand was designed to capture the pace, ambition, and collaborative energy of the event as a whole. We developed a flexible visual system that could scale across digital and physical touchpoints while maintaining clarity and consistency. Bold typography, high-contrast color choices, and directional motifs helped create a sense of forward motion, reinforcing the buildathon’s focus on progress, experimentation, and rapid execution from announcement through demo day.

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Designed for Builders

The Miami Buildathon experience was designed around accessibility, clarity, and momentum for a diverse group of participants. We structured the experience to make it easy for builders to understand the event flow, discover opportunities, and take action quickly. Clear navigation, intuitive content hierarchy, and purposeful calls to action helped participants move confidently from registration to collaboration, ensuring the experience supported builders of all backgrounds throughout the event.

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From Concept to Live Event

Brickell Digital partnered with Miami Buildathon to carry the brand from early concept through live execution. We designed and delivered a cohesive system spanning the event website, visual identity, schedules, and on-site assets, ensuring every touchpoint felt intentional and connected. From pre-event promotion to workshops, demo day, and physical signage, the experience remained consistent and recognizable, helping the event transition smoothly from planning to real-world participation.

Miami Buildathon Gallery

The gallery captures the energy of the three-day event, documenting collaboration, live building, presentations, and community moments. It serves as both a recap and a proof point, showing how ideas turned into working projects through focused, in-person collaboration.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate