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Mediform AI
Year:
2025
Industry:
Healthcare, AI, Workflow Automation
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development, Logo Design, Product Architecture
Paperless Healthcare Without Losing the Human Touch
About Mediform
Mediform AI automates patient intake and document processing for healthcare teams — connecting forms, faxes, and records into one intelligent flow.
By combining OCR, AI reasoning, and EHR integration, Mediform ensures no patient detail slips through the cracks. The result: faster admissions, fewer errors, and more time for care.
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Brand Identity
We built Mediform’s visual system around precision, care, and calm efficiency — merging the reliability of enterprise software with the empathy of healthcare design. Every color, typeface, and interaction was crafted to convey confidence in automation while keeping a human-centered tone.
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Results
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Our Approach
We helped Mediform transform from a functional intake tool into a brand that embodies care through intelligence.
Key steps included:
- Discovery & Positioning: Our first step was defining Mediform’s role in the clinical workflow — not as another AI tool, but as a partner in patient experience.
- Story-Driven UX: We designed a narrative-led website flow: each section mirrors the real-world journey of patient data — from intake to verification to human review.
- Interface Simplification: The new UI system reduces visual noise while emphasizing key actions like “Flag for Review” and “Send to EHR.” We made the interface effortless for time-pressed medical staff.
- Visual Consistency & Scalability: The updated design system scales seamlessly across demos, dashboards, and partner landing pages — ready for enterprise growth and integration.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
Healthcare automation often feels cold and impersonal. Mediform’s story is different — it’s about giving time back to humans. We captured that through gentle gradients, structured whitespace, and emotionally aware language. By blending empathy with technical precision, we built a visual and verbal identity that healthcare teams can both understand and trust.
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