Lerer Hippeau

Year:
2024-2025
Industry:
Venture Capital, Tech
Project Scope:
Website Development, Animation
Backing Visionary Founders
About Lerer Hippeau
Brickell Digital was brought on board to develop the Lerer Hippeau website, delivering a robust, responsive, and engaging digital platform that embodies the firm’s innovative spirit. Our development work focused on building a scalable site with dynamic key sections—including the Portfolio and Team pages—to effectively showcase Lerer Hippeau’s impressive investments and the people behind its success.
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Brand Identity
The brand identity for Lerer Hippeau is defined by a modern and cohesive aesthetic, using Neue Haas Grotesk Display Pro for both display and body. This typeface brings clarity and a sense of forward momentum, reflecting the firm’s dynamic approach to investing. The color palette—featuring Blue Ribbon, White, Shamrock, Black, and Ripe Lemon—ensures a bold yet approachable presence. Together, these elements create a balanced visual language that embodies Lerer Hippeau’s mission to champion ambitious founders, bridging innovation and accessibility.
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Results
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
This project highlighted that maintaining a clear, investor—focused narrative requires both collaboration and precision. With a portfolio section that neatly categorizes investments by stage, category, and sector, we provided funds with an insightful framework that supports rigorous analysis and decision—making.
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