Lerer Hippeau

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Lerer Hippeau is an early-stage venture capital firm backing ambitious founders building category-defining companies. Based in New York, the firm invests across enterprise and consumer, partnering early and supporting founders for the long term.

Year:

[2024]

Industry:

Venture Capital, Tech

Project Scope:

Web Development, Motion Design

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Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025-Present

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Website Revamp & Brand Refresh

In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.

Platform & Portfolio Support

Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.

Ongoing Platform & Website Evolution

We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

Lerer Hippeau’s brand identity reflects clarity, momentum, and confidence. A modern typographic system and bold but approachable color palette reinforce the firm’s forward-looking perspective while remaining accessible to founders at the earliest stages. The visual language supports scale across portfolio, content, and recruiting without losing cohesion.

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Portfolio Framework

The portfolio experience was redesigned to bring greater structure and clarity to one of the industry’s most active early-stage investment platforms. Clean layouts, organized categories, and responsive filtering allow visitors to quickly explore companies, understand sectors, and navigate key information with ease. The unified system makes it easier to showcase the breadth of founders Lerer Hippeau supports while maintaining consistency as the portfolio continues to grow.

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Investment Thesis

Lerer Hippeau’s investment thesis combines category-agnostic exploration with a disciplined early-stage focus. The experience visualizes this approach through bold typography and modular layouts that communicate both consistency and openness, reinforcing the firm’s belief in backing exceptional founders wherever meaningful opportunity exists.

//03

Founder Network

The firm’s expansive founder network is presented through a system that communicates scale without visual noise. Balanced layouts and consistent spacing highlight the diversity of companies within the Lerer Hippeau ecosystem while keeping founders at the center of the narrative. This reinforces the firm’s identity as a long-term, collaborative partner.

Insights

Lerer Hippeau shares insights drawn from its experience supporting hundreds of early-stage companies. Organized by category, stage, and sector, the platform makes it easier to explore portfolio activity, firm perspectives, and ongoing developments across the ecosystem.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate