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Lerer Hippeau

Lerer Hippeau is an early-stage venture capital firm backing ambitious founders building category-defining companies. Based in New York, the firm invests across enterprise and consumer, partnering early and supporting founders for the long term.

Year:

[2024 — Present]

Industry:

Venture Capital

Project Scope:

Web Development, Motion Design

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Partnership Timeline

Lerer Hippeau is one of the most active early-stage venture firms in New York, with a growing portfolio spanning enterprise and consumer technology. As the firm’s investments, content, and public presence continued to expand, its website needed to evolve alongside them. Brickell was brought in to redesign and modernize the existing experience, creating a faster, more dynamic platform that better showcases the firm’s portfolio, highlights the people and companies behind its momentum, and reflects a more accessible approach to early-stage venture capital.

2024

2026

Foundational Website Partnership

We began by supporting Lerer Hippeau’s existing digital presence, helping maintain and develop the site as the firm continued to grow its platform and public voice. This phase focused on evolving the experience within the existing framework, supporting core content areas and setting the stage for a more intentional next chapter.

Next-Generation Brand Experience

That collaboration led into development of a new Webflow experience designed to better reflect the firm’s voice and momentum. Together, we built a refreshed site centered around clearer storytelling and more dynamic content across portfolio, team, news, and subscription touchpoints, resulting in a platform that feels more current, flexible, and distinctly LH.

Brand Identity

Lerer Hippeau’s brand identity reflects clarity, momentum, and confidence. A modern typographic system and bold but approachable color palette reinforce the firm’s forward-looking perspective while remaining accessible to founders at the earliest stages. The visual language supports scale across portfolio, content, and recruiting without losing cohesion.

//01

Portfolio Framework

The portfolio experience was redesigned to bring greater structure and clarity to one of the industry’s most active early-stage investment platforms. Clean layouts, organized categories, and responsive filtering allow visitors to quickly explore companies, understand sectors, and navigate key information with ease. The unified system makes it easier to showcase the breadth of founders Lerer Hippeau supports while maintaining consistency as the portfolio continues to grow.

//02

Investment Thesis

Lerer Hippeau’s investment thesis combines category-agnostic exploration with a disciplined early-stage focus. The experience visualizes this approach through bold typography and modular layouts that communicate both consistency and openness, reinforcing the firm’s belief in backing exceptional founders wherever meaningful opportunity exists.

//03

Founder Network

The firm’s expansive founder network is presented through a system that communicates scale without visual noise. Balanced layouts and consistent spacing highlight the diversity of companies within the Lerer Hippeau ecosystem while keeping founders at the center of the narrative. This reinforces the firm’s identity as a long-term, collaborative partner.

Insights

Lerer Hippeau shares insights drawn from its experience supporting hundreds of early-stage companies. Organized by category, stage, and sector, the platform makes it easier to explore portfolio activity, firm perspectives, and ongoing developments across the ecosystem.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate