Flock Homes

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Flock Homes helps property owners transition from hands-on rental management into a diversified, professionally managed real estate portfolio. Through a tax-deferred 721 Exchange, owners can convert a single property into fund shares, defer capital gains taxes, and keep participating in real estate returns through passive income and long-term appreciation. Brickell Digital partnered with Flock to translate complex financial mechanics into a digital experience that feels clear, trustworthy, and human.

Year:

[2025]

Industry:

Real Estate

Project Scope:

Real Estate, Wealth Management, Fintech/Tax Optimization

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Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025-Present

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Website Revamp & Brand Refresh

In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.

Platform & Portfolio Support

Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.

Ongoing Platform & Website Evolution

We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

We built a modern brand system grounded in clarity, trust, and scale. Typography and color balance financial sophistication with warmth, helping property owners and investors feel calm, informed, and confident across every touchpoint.

//01

Institutional Experience, Made Understandable

Flock’s platform needed to communicate credibility fast without burying owners in jargon. We structured the experience to spotlight the team behind the fund, explain the model at a glance, and provide performance context that feels transparent, grounded, and easy to navigate.

//02

Guided Exit, Step by Step

We translated a complex financial transaction into a clear, structured journey. The site walks owners through eligibility, timeline, and what to expect at each stage, using simple language and scannable modules. The result is an education-first experience that helps people move forward with confidence, not confusion.

//03

Performance Clarity and Transparency

Flock’s reporting visuals needed to feel credible and easy to interpret. We designed a clear framework for presenting performance context, fund growth, and market coverage in a way that is transparent and grounded. This section supports trust by making key information easier to find, understand, and compare over time.

Insights

Flock’s story depends on clarity. When the product involves taxes, timelines, and long-term wealth decisions, the site has to reduce friction at every step: explain the 721 Exchange in plain language, set expectations for the process, and surface trust signals without overwhelming the reader. The final experience balances education with credibility, helping owners feel informed enough to take the next step.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate