Catalyx

Watch
Reel

Scroll Down

Catalyx

Catalyx is building fully autonomous space labs and re-entry capsules to accelerate research, biotech, and advanced manufacturing in orbit—offering fast, affordable access to Low Earth Orbit through end-to-end launch services and in-space computing.

Year:

[2025]

Industry:

Space Tech

Project Scope:

rand Architecture, Web Design, CRO, Webflow Development

View live website

Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon —a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Full Website Development

As Craft scaled, we led the complete development of their website in Webflow. The focus was on performance, clarity, and scalability—creating a strong digital foundation to support future growth.

Go-To-Market Partner

Our role expanded into a full go-to-market partnership. We supported Craft across sales decks, marketing assets, event materials, and ongoing design and development needs—becoming their go-to partner for all GTM initiatives.

Ongoing GTM &
Website Evolution

With Craft emerging as a leader in the B2B software space, we partnered again to evolve their brand and website. This phase focused on refining their narrative, strengthening their positioning, and aligning their digital presence with industry leadership.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

Catalyx’s brand identity is rooted in clarity, structure, and technical confidence. Disciplined typography, grid-based layouts, and a restrained palette reinforce precision, while controlled motion and clean geometry add a futuristic edge. Subtle gradients and high-contrast details make the experience feel tangible and grounded in real hardware.

//01

Shaping the Team Narrative

Rather than presenting Catalyx’s team as a static list of roles, we worked closely with the founders to reframe how the people behind the company are introduced. The experience highlights collaboration, shared expertise, and real-world credibility, using photography, layout, and structure to convey who the team is and how they work together. The result is a more human, confident introduction that reinforces trust and reflects the depth of the people building the platform.

//02

An Immersive Brand Experience

The Catalyx experience is designed to feel precise, modern, and mission-ready. Strong typography, structured layouts, and controlled motion work together to communicate technical credibility while keeping the story clear across every touchpoint.

//03

Platform Clarity

Catalyx’s platform offerings were organized into a clear, navigable system that makes their capabilities easy to understand at a glance. We focused on structuring complex technical products into a visual hierarchy that highlights purpose, relationships, and real-world application, helping visitors quickly grasp how each platform fits into the broader mission without being overwhelmed by detail.

Making Space Routine

Catalyx is building the scalable backbone for in-space infrastructure, so teams can deploy payloads into orbit with standardized power, thermal, and data interfaces. With continuous monitoring and real-time data transmission, the experience emphasizes reliability, faster deployment, and streamlined logistics. The long-term vision is simple: make space feel routine and accessible for real commercial work.

Watch
Reel

Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate