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Better Ventures

Better Ventures partners with founders using science and technology to build a better economy. Focused on pre-seed and early-stage companies, Better backs mission-driven teams working across sustainable industry, human health, and the future of work, supporting founders who believe strong returns and real-world impact go hand in hand.

Year:

[2024 — 2025]

Industry:

Venture Capital

Project Scope:

Brand Architecture, Web Design, CRO, Webflow Development

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Brand Identity

Better’s brand identity balances optimism with rigor, reflecting the firm’s belief that meaningful impact and strong financial returns go hand in hand. The visual system emphasizes clarity, warmth, and approachability, reinforcing Better’s role as an early partner to founders working on complex, real-world problems.

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Portfolio Experience

The Better Ventures website brings the firm’s portfolio to the forefront through a clear, founder-focused experience. Simple navigation and structured layouts highlight the breadth of companies Better supports, while consistent typography and visual hierarchy make it easy to explore each team’s mission and impact. The result is a portfolio presentation that reflects Better’s commitment to clarity, trust, and long-term partnership.

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Founder-First Storytelling

Better Ventures centers its narrative around the founders it supports and the missions they are building toward. Through concise messaging, human-centered content, and accessible design, the platform communicates Better’s values while highlighting the people and ideas behind each company. This approach reinforces Better’s belief that strong outcomes begin with aligned purpose and thoughtful storytelling.

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Mission & Leadership

Better Ventures is built by experienced investors and operators who believe strong returns and positive impact go hand in hand. The platform highlights the firm’s mission-driven leadership and long-term perspective, emphasizing partnership, integrity, and steady guidance for founders tackling meaningful global challenges.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

“Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!”

Katie Andresen

Former Head of Platform, Better Ventures

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