Better VC

Watch
Reel

Scroll Down

Better VC

Better Ventures partners with founders using science and technology to build a better economy. Focused on pre-seed and early-stage companies, Better backs mission-driven teams working across sustainable industry, human health, and the future of work, supporting founders who believe strong returns and real-world impact go hand in hand.

Year:

[2024 — 2025]

Industry:

Venture Capital

Project Scope:

Brand Architecture, Web Design, CRO, Webflow Development

View live website

Partnership Timeline

Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.

2023

2024

2025

Late 2025

Onboarding & Craft Hackaithon Branding

Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon —a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.

Full Website Development

As Craft scaled, we led the complete development of their website in Webflow. The focus was on performance, clarity, and scalability—creating a strong digital foundation to support future growth.

Go-To-Market Partner

Our role expanded into a full go-to-market partnership. We supported Craft across sales decks, marketing assets, event materials, and ongoing design and development needs—becoming their go-to partner for all GTM initiatives.

Ongoing GTM &
Website Evolution

With Craft emerging as a leader in the B2B software space, we partnered again to evolve their brand and website. This phase focused on refining their narrative, strengthening their positioning, and aligning their digital presence with industry leadership.

Partnership Timeline

Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.

Late 2024

2025

Late 2025

Onboarding & Website Revamp

CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.

Retainer & Go-To-Market Partner

As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.

Category Leadership Redefined

With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.

Partnership Timeline

Our partnership with SaaSGrid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As SaaSGrid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

SaaSGrid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As SaaSGrid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With SaaSGrid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how SaaSGrid shows up as a more established and scalable SaaS product.

Brand Identity

Better’s brand identity balances optimism with rigor, reflecting the firm’s belief that meaningful impact and strong financial returns go hand in hand. The visual system emphasizes clarity, warmth, and approachability, reinforcing Better’s role as an early partner to founders working on complex, real-world problems.

//01

Portfolio Experience

The Better Ventures website brings the firm’s portfolio to the forefront through a clear, founder-focused experience. Simple navigation and structured layouts highlight the breadth of companies Better supports, while consistent typography and visual hierarchy make it easy to explore each team’s mission and impact. The result is a portfolio presentation that reflects Better’s commitment to clarity, trust, and long-term partnership.

//02

Founder-First Storytelling

Better Ventures centers its narrative around the founders it supports and the missions they are building toward. Through concise messaging, human-centered content, and accessible design, the platform communicates Better’s values while highlighting the people and ideas behind each company. This approach reinforces Better’s belief that strong outcomes begin with aligned purpose and thoughtful storytelling.

//03

Mission & Leadership

Better Ventures is built by experienced investors and operators who believe strong returns and positive impact go hand in hand. The platform highlights the firm’s mission-driven leadership and long-term perspective, emphasizing partnership, integrity, and steady guidance for founders tackling meaningful global challenges.

Watch
Reel

Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

“Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!”

Katie Andresen

Former Head of Platform, Better VC

Related Work

See all