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Better Ventures
Year:
2024
Industry:
Venture Capital
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Building a Better World
About
Better Ventures
Better Ventures partners with founders leveraging science & technology to build the Better Economy, where both people and the planet flourish. We invest in pre-seed and stage startups and take a hands-on approach in building across the following areas:
Build Sustainable Industry, Improve Human Health, Equip Tomorrow’s Workforce.
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Better Ventures
Gallery
Brand Identity
For Better Ventures, we designed a brand identity that embodies professionalism, trust, and innovation. The pairing of Neue Montreal and Inter Display creates a balance of bold sophistication and approachable clarity. The color palette, featuring Picton Blue, Cello, and neutral tones like Merino and Gray, conveys confidence and stability while maintaining a clean, modern aesthetic. This identity perfectly aligns with Better Ventures’ mission to drive impactful and forward-thinking investments.
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Results
Our Approach
Better Ventures invested in mission-driven founders, supporting them from the earliest stages with capital and strategic guidance. We focus on companies using science and technology to create scalable solutions for a better world. with a tailored approach to meet your needs.
Key steps included:
- Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
- Design and Development: Employing a seamless blend of Neue Montreal and Inter Display fonts for a modern yet Venture-savvy look, and selecting a vibrant color palette to evoke Trust and Growth.
- Iterative Feedback: Collaborating closely with the Better Venture team to refine the design through multiple iterations, ensuring it met all expectations.
- Execution and Support: Implementing the design across digital and print mediums, followed by continuous support to ensure smooth functionality and engagement.
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Mission-driven since the beginning. Founded in 2011, Better Ventures is one of the original venture capital firms to back technology companies building a better world. Our thesis today remains the same as it was then: mission-driven startups have a built in competitive advantage thanks to purpose.
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Impact
Better Ventures
Had
Impact We Have Created
Social Media & Promotional Graphics
Printable Designs and Assets
“Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!”
Katie Andresen
Head of Platform, Better VC
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