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CrewAI
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Year:
2024
Industry:
Tech, AI, Automation
Project Scope:
Brand Architecture, Brand Identity, Website Design, Webflow Development
The Leading Multi-Agent Platform
About
CrewAI
CrewAI is a multi-agent framework designed for orchestrating autonomous AI agents, enabling them to collaborate on complex tasks through assigned roles. Its modular design and flexible integration capabilities support scalable multi-agent applications across various sectors.
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CrewAI
Gallery
Brand Identity
For CrewAI’s brand identity, we focused on creating a modern, dynamic look that reflects innovation and technological sophistication. We selected Gellix for headings, ensuring bold, impactful communication, and Inter Display for body text, offering readability and professionalism. The color palette includes Energetic Coral (symbolizing action), Deep Teal (innovation), Charcoal Black (sophistication), Sandstone Gold (trust), and Pure White (balance). Together, these elements form a cohesive, visually striking identity that communicates CrewAI’s forward-thinking ethos.
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Results
Our collaboration with CrewAI involved a comprehensive UX audit and redesign of its website. We designed the site in Figma, first refining the style guide and usage of colors and fonts. We then prototyped all interactions, and developed the final site in Webflow. This transformation, tracked through GA4/GTM, resulted in significant, quantifiable improvements:
+164%
Form Conversion Rate
+30%
Pages Per Session
+19%
Click Through Rate
Our Approach
For the CrewAI project, our approach was centered around delivering a comprehensive, user-focused solution. We designed a sleek, modern website that clearly showcases CrewAI's capabilities and offerings, with a focus on Conversion Rate Optimization (CRO).
Key steps included:
- Tailored Design: Creating modern, intuitive designs that highlight CrewAI's platform, ensuring seamless navigation and user engagement.
- Responsive Development: Developing a robust, responsive website that adapts seamlessly across devices, providing a smooth user experience.
- Integration Flexibility: Ensuring easy integration with existing tools and services, enabling scalable and adaptable AI solutions.
- Collaborative Refinement: Actively collaborating with the client to refine and enhance features based on ongoing feedback, resulting in a project that meets or exceeds all expectations.
- Analytics Suite: We implemented a robust analytics suite for CrewAI, integrating tools to track sessions, heatmaps, and user interactions. Alongside comprehensive reports and actionable hypotheses, we conducted A/B testing to refine the site’s performance and optimize it for maximum conversions.
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The CrewAI project underscored the importance of data-driven decision-making in crafting effective digital experiences. By leveraging detailed analytics and A/B testing, we saw how small design and interaction changes can significantly impact user engagement and conversions. This reinforced the value of iterative optimization and the role of integration between analytics and design in achieving measurable results.
Impact
CrewAI
Had
Impact We Have Created
Social Media & Promotional Graphics
Printable Designs and Assets
"Brickell Digital has been an incredible partner throughout our ongoing brand refresh & CRO project. Rapid turnarounds & highly communicative - always with a unique creative vision. Highly recommend this team to any startups looking to move quickly without sacrificing quality.”
João (Joe) Moura
Co-Founder at CrewAI
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