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Talos Devices
Talos Devices builds electric motor systems for autonomous platforms, with a brand and digital experience designed to reflect production readiness, technical precision, and long-term manufacturing credibility.
Partnership Timeline
Lerer Hippeau is one of the most active early-stage venture firms in New York, with a growing portfolio spanning enterprise and consumer technology. As the firm’s investments, content, and public presence continued to expand, its website needed to evolve alongside them. Brickell was brought in to redesign and modernize the existing experience, creating a faster, more dynamic platform that better showcases the firm’s portfolio, highlights the people and companies behind its momentum, and reflects a more accessible approach to early-stage venture capital.
2024
2026
Foundational Website Partnership
We began by supporting Lerer Hippeau’s existing digital presence, helping maintain and develop the site as the firm continued to grow its platform and public voice. This phase focused on evolving the experience within the existing framework, supporting core content areas and setting the stage for a more intentional next chapter.
Next-Generation Brand Experience
That collaboration led into development of a new Webflow experience designed to better reflect the firm’s voice and momentum. Together, we built a refreshed site centered around clearer storytelling and more dynamic content across portfolio, team, news, and subscription touchpoints, resulting in a platform that feels more current, flexible, and distinctly LH.
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Partnership Timeline
Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt—helping Craft Ventures consistently show up with clarity, speed, and impact.
2023
2024
2025
Late 2025-Present
Onboarding & Craft Hackaithon Branding
Craft partnered with us for initial onboarding, including website design support and visual assets for Craft Hackaithon—a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership.
Website Revamp & Brand Refresh
In 2024, we led a full website revamp and brand refresh for Craft—reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved.
Platform & Portfolio Support
Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support—while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences.
Ongoing Platform & Website Evolution
We continue partnering with Craft as an embedded creative + development team—evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge.
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Partnership Timeline
Our partnership with CrewAI evolved from an initial brand and website engagement into a long-term collaboration as they scaled in the Generative AI space. Today, we support their brand, website, and go-to-market presence as they lead the category.
Late 2024
2025
Late 2025
Onboarding & Website Revamp
CrewAI onboarded us for an initial brand and website engagement to sharpen their presence in the fast-moving Generative AI space. This first revamp established a clear narrative and set the foundation for their growing momentum.
Retainer & Go-To-Market Partner
As CrewAI scaled, our collaboration evolved into a full-time retainer. We became their go-to-market partner, supporting ongoing launches, brand assets, website updates, and strategic communications across every touchpoint.
Category Leadership Redefined
With CrewAI emerging as an industry-leading Generative AI partner, we led a complete narrative and website overhaul once again. The refreshed brand positioned them clearly as category leaders, aligned with their enterprise growth and market authority.
Partnership Timeline
Our partnership with Grid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As Grid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.
Late 2024
Early 2025
Early 2026
Onboarding &
Initial Build
Initial Build
Grid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.
Full Website Revamp
As Grid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.
Brand & Platform Redefined
With Grid entering its next phase of growth, we partnered again to lead a complete brand transformation — including a new identity, logo, and website. This ongoing collaboration is focused on redefining how Grid shows up as a more established and scalable SaaS product.
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Starting Point
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Outcome
Tech Stack
Brand Identity
The Talos identity was built from the ground up to reflect precision, scale, and industrial confidence. A minimal visual system — combining strong typography, a restrained palette, and a distinctive mark — positions the brand as a modern manufacturing company, designed to scale beyond a single product and remain consistent across web, product, and sales experiences.
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Built for Real Production
We worked with Talos to turn their manufacturing-first approach into a clear, conversion-ready product experience. The focus was on how buyers actually evaluate components — performance, reliability, and production readiness — not just visual presentation.
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Designed for Real Evaluation
We structured the product page to support both engineering validation and purchasing decisions. Clear specs, integration details, and streamlined buying flows position Talos as a production-ready supplier.
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Aligned With Real Buyers
We defined key audiences with Talos and designed this section around how procurement decisions are actually made — speaking directly to supply chain, operations, and program teams.
Insights
Building Talos from zero reinforced a core principle: for industrial and manufacturing companies, credibility is not just visual — it’s structural. Every layer, from narrative to product experience, must reflect how real buyers evaluate scale, reliability, and supply.By aligning brand, web, and commerce around production readiness and procurement behavior, we helped Talos move beyond a typical startup presence into something far more credible — a company that feels ready to operate, not just to launch.
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Impact Snapshot
Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.
+
323
%
New Visitor Engagement Rate
+
257
%
New Visitor Conversion Rate
+
10
%
New Visitor Session Rate
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Web Design
[2026]
Twelve centralizes scheduling, staffing, and operational data into standardized workflows so your operators, managers, and practice teams all see the same truth.
HYFIX
Web Design
[2026]
Twelve centralizes scheduling, staffing, and operational data into standardized workflows so your operators, managers, and practice teams all see the same truth.
Web Design
[2026]
Twelve centralizes scheduling, staffing, and operational data into standardized workflows so your operators, managers, and practice teams all see the same truth.
Twelve AI
Web Design
[2026]
Twelve centralizes scheduling, staffing, and operational data into standardized workflows so your operators, managers, and practice teams all see the same truth.
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Brand Architecture & CRO
[2023 — Present]
B2B software and marketplace investor partnering with SaaS founders to scale recurring revenue, efficiency, and durable growth.
Craft Ventures
Brand Architecture & CRO
[2023 — Present]
B2B software and marketplace investor partnering with SaaS founders to scale recurring revenue, efficiency, and durable growth.
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Brand Architecture & CRO
[2025]
VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital.
Counterpart Ventures
Brand Architecture & CRO
[2025]
VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital.