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Friends & Family Capital
Year:
2024-2025
Industry:
Venture Capital
Project Scope:
Brand Architecture, Website Design, Webflow Development
Empower Founders, Transform Industries
About Friends & Family
Friends & Family Capital is a venture capital firm that backs visionary founders to transform markets and solve critical real-world problems. They are the trusted partner for founders and CFOs, offering deep operational expertise, hands-on support and strategic advice to build and scale world-class finance functions and operations during critical growth phases. In our engagement, Brickell Digital was tasked with rethinking the brand architecture of the firm.
Brand Identity
We established the Friends & Family Capital brand identity by pairing Neue Montreal and Inter Display, striking a balance between sophistication and approachability. Neue Montreal’s timeless, refined aesthetic conveys the trust and professionalism essential for a VC firm, while Inter Display’s modern clarity ensures accessibility and forward-thinking appeal.
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Results
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Our Approach
For the Friends & Family Capital website, we focused on creating a polished, modern design that reflects the firm's credibility and forward-thinking vision. Through collaboration and strategic execution, we delivered a platform tailored to their goals.
Key steps included:
- Discovery & Strategy: Defined goals, audience, and brand identity to guide the project.
- Custom Design: Created a clean, professional design with intuitive navigation.
- Scalable Development: Built a responsive, high-performance website in Webflow for long-term growth.
- Collaborative Iteration: Refined the site with client feedback to ensure alignment with their vision.
- Launch & Go-to-Market: Delivered a ready-to-launch site to elevate their digital presence.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Insights
A clean, intuitive design is key to elevating a VC firm's credibility and approachability. Collaboration and attention to detail were essential in crafting a digital presence that aligns perfectly with the client's vision and goals.
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