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Better Ventures
Year:
2024-2025
Industry:
Venture Capital
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Building a Better World
About Better Ventures
Better Ventures partners with founders who leverage science and technology to build what they call the Better Economy—a place where both people and the planet can truly flourish. Brickell Digital was tasked with rethinking the way the venture capital firm presents its outwardly facing brand.
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Brand Identity
For Better Ventures, we designed a brand identity that embodies professionalism, trust, and innovation. The pairing of Neue Montreal and Inter Display creates a balance of bold sophistication and approachable clarity. The color palette, featuring Picton Blue, Cello, and neutral tones like Merino and Gray, conveys confidence and stability while maintaining a clean, modern aesthetic. This identity perfectly aligns with Better Ventures’ mission to drive impactful and forward-thinking investments.
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Results
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Our Approach
We took a multi-phased approach for Better Ventures. It began with in-depth research into their target audience and strategic planning. By weaving modern design trends into every decision and collaborating closely with the Better Venture team, we made sure every detail—from the visual style to the messaging—stayed true to Better Ventures’ values and goals.
Key steps included:
- Research, Planning & Messaging: Understanding the target audience and market trends to create relevant and engaging designs and messaging to cater to both LPs and founders.
- Design and Development: Designing a modern yet venture-savvy look, and selecting a vibrant color palette to evoke trust and growth.
- Iterative Feedback: Collaborating closely with the Better Ventures team to refine the design through multiple iterations.
- Execution and Support: Implementing the design across digital and print mediums, followed by continuous support to ensure smooth functionality and engagement.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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“Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!”
Katie Andresen
Head of Platform, Better VC
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