Counterpart Ventures

Year:
2025
Industry:
Venture Capital
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
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Backing Bold Founders
Building the Future

About Counterpart Ventures
Counterpart Ventures partners with early-stage founders who are redefining what’s possible in tech. With a hands-on approach and deep operational experience, they invest in startups tackling real-world problems with ambitious, scalable solutions. From pre-seed to Series A, Counterpart provides more than capital - they offer perspective, partnership, and a belief in the teams they back.
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Brand Identity
We developed a clean, confident identity for Counterpart Ventures using a bold blue-led palette and modern typography. Neue Montreal adds character to headlines, while Inter Display ensures clarity in body text. The color system balances trust and innovation, with deep blues and structured neutrals creating a polished, cohesive feel - perfect for a VC firm built on bold bets and sharp execution.
Results

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Our Approach

Counterpart Ventures came to us for more than just a visual upgrade - they needed a complete digital rethink. We tackled the project end-to-end, from defining brand architecture to optimizing for conversion, all wrapped in a high-performance Webflow build.

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What we did:
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  • Defined the Brand Architecture: Clarified positioning, messaging, and tone to align with their unique investment thesis.
  • Optimized for Conversion (CRO): Streamlined user flows and designed clear CTAs to guide visitors toward action - from founder outreach to investor interest.
  • Crafted a Future-Proof Design System: Designed a sleek, scalable UI rooted in clarity, consistency, and Counterpart’s bold personality.
  • Built Seamlessly in Webflow: Developed a responsive, fast-loading site in Webflow that gave the Counterpart team full control post-launch.
  • Ensured Consistency Across Touchpoints: From color to copy, we made sure every interaction reinforced the brand’s credibility and edge.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
Insights

Designing for a venture capital firm isn’t about being flashy - it’s about building trust, conveying clarity, and standing out in a sea of sameness. With Counterpart Ventures, we saw an opportunity to challenge the typical VC look by leaning into bold visuals and sharp messaging that matched their no-nonsense, founder-first ethos.

We learned that simplicity wins when paired with a strong brand voice and intentional design. Every layout decision, color choice, and micro-interaction was crafted to reflect the confidence and conviction Counterpart brings to every investment.

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