HackAlthon by Craft Ventures

Year:
2024
Industry:
Tech, AI, Venture Capital
Project Scope:
Art Direction, Logo, Brand Identity, Social Graphics, Print Assets, Website Design, Webflow Development
View Live Website

Unleashing Innovation with Top Tech Talent

About
HackAlthon by Craft Ventures
HackAIthon, hosted by Craft Ventures, is an annual event dedicated to bringing together top professionals in artificial intelligence. This event focuses on building cutting-edge AI applications through high-stakes engineering competitions designed for seasoned developers who are eager to push the boundaries of AI technology.
"
Brand Identity
HackAIthon’s brand identity utilizes the Pragmatica Extended and Approach Mono fonts, symbolizing a blend of sophistication and professionalism. We crafted custom graphics, to-print assets, signage, and social media posts, creating a cohesive visual identity. Our collaborative design process entailed all assets being designed and prototyped in Figma before final approval, export, and development.
Results

Our Approach
Our approach to HackAIthon's brand architecture was grounded in collaboration and precision. We began with in-depth R&D, followed by the design and development processes. Working closely with the Craft Ventures team, we designed and iterated upon all assets together to ensure alignment with the values & positioning of the event.
"
Insights

At Brickell Digital, our collaboration with HackAIthon yielded valuable insights into designing for high-stakes, competitive, event-focused environments.

Our focus on clear navigation, intuitive interface design, and strategic placement of CTAs significantly enhanced user participation and interaction. Additionally, our approach emphasized the importance of real-time feedback and live updates during events, which we integrated to maintain participant engagement throughout.

Through this project, we also recognized the critical role of announcement graphics and comprehensive brand assets in events. Well-placed signage and visually striking graphics were essential in guiding attendees and enhancing the overall experience.

These insights have been instrumental in refining our approach to event-focused platform design.

"
Impact
HackAlthon by Craft Ventures
Had
Impact We Have Created
Social Media & Promotional Graphics
Printable Designs and Assets
“Brickell is my secret weapon. Whether it's spinning up a new website for a project, spiffing up our primary site, or whipping up graphics for content/social, they always go above and beyond. They bring creative ideas, a sharp eye for design, and quick turnaround to projects big and small. Best of all, they are a joy to work with. Highly recommend!”
Caroline Brayson
Communications at Craft Ventures