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Pickle Website
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Year:
2024
Industry:
Fashion, Tech
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Borrow From The Hottest Closets In Your Community
About
Pickle
Pickle is a transformative peer-to-peer rental marketplace that began with a bold idea for sustainability and mindful consumption. Launched in 2022, it quickly evolved from a fashion advice crowdsourcing platform into a pioneering peer-to-peer clothing rental marketplace.
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Pickle
Gallery
Brand Identity
We defined Pickle’s brand identity through a curated blend of two fonts, Peachi and Raleway. This combination evokes a subtle sense of elegance, exuding sophistication and professionalism. This dynamic synergy is a powerful symbol of Pickle's ambition to present itself as an iconic name within the fashion industry while driving community engagement among members.
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Results
Our collaboration with Pickle involved a comprehensive UX audit and redesign of its website. We designed the site in Figma, first refining the style guide and usage of colors and fonts. We then prototyped all interactions, and developed the final site in Webflow. This transformation, tracked through GA4/GTM, resulted in significant, quantifiable improvements:
+323%
New Visitor Engagement Rate
+257%
New Visitor Conversion Rate
+10%
New Visitor Session Rate
Our Approach
In our partnership with Pickle, we focused on enhancing user experience by re-establishing the color hierarchy and rethinking the use of images. We introduced new ways for customers to understand Pickle's capabilities. Our new filtering system streamlined user engagement with brands on the platform. To ensure a smooth transition of website operations, we provided comprehensive video tutorials for the Pickle team.
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At Brickell Digital, our work with Pickle provided valuable insights into user behavior and the unique design requirements of working with a primarily female-oriented brand.
We implemented strategic changes, significantly improving user conversion rates by optimizing CTA placements, refining colors, and establishing text hierarchy. Our thoughtfully positioned CTAs and strategic informational text created a seamless journey that guided visitors smoothly through the conversion funnel.
Maintaining a consistent visual design with a well-structured color scheme and font hierarchy proved crucial for user retention and satisfaction.
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Impact
Pickle
Had
Impact We Have Created
Social Media & Promotional Graphics
Printable Designs and Assets
“Brickell was awesome to work with. They gathered requirements quickly and showed clear design direction throughout the process. The time from project start to launch was impressive.”
Brian McMahon
Founder & CEO, Pickle
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