Shrimp Society
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Year:
2021
Industry:
Tech, NFT, Blockchain
Project Scope:
Brand Architecture, Visual Design, Solana Smart Contract Deployment, IRL Event Production
Scaling Community and Revenue with Shrimp Society NFTs
About
Shrimp Society
The Shrimp Society is a startup accelerator and a community of early-stage entrepreneurs in Miami, FL. Brickell Digital was commissioned in October 2021 to handle all aspects of Web3 strategy, marketing artwork, and development. Through our work we grew the community 19x (from 100 to 1900 members) and raised $350,000 through the sale of Shrimp NFTs.
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HackAIthon Gallery
The HackAIthon 2024 Gallery celebrates the exceptional talent and groundbreaking innovations from the event. This showcase highlights the achievements of engineers who have advanced AI technology and set new standards in the industry.
The Shrimp Society Gallery
In the below gallery, you can see the excitement of Shrimp Society events where members engage in discussions and networking. The unique NFT membership pass artwork embodies the spirit of Miami entrepreneurs, highlighting the essence of the local startup community.
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Miami Buildathon Gallery
Explore the Miami Buildathon Gallery, showcasing the extraordinary innovations and collaborations from our 3-day festival. This gallery provides a comprehensive recap of the event. Witness how over 500 top minds in tech, design, and strategy collaborated to tackle Web3’s biggest challenges,
Knight Society Gallery
The vibrant and dynamic spirit of Knight Society is captured in our gallery, which highlights the strong community bonds that develop as student-athletes, alumni, and supporters come together at various events. The images depict the excitement of dual fan/athlete experiences, NIL deal signings, and networking opportunities, showcasing the camaraderie that defines Knight Society and its mission to support and connect RU student-athletes with their dedicated network.
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Brand Identity
The Shrimp Society brand identity is vibrant and dynamic. The neon logo with a stylized shrimp icon symbolizes innovation and community. The bold color palette includes white, black, teal, light blue, purple, pink, red, orange, yellow, and green. These colors capture energy, creativity, and inclusiveness. This visual identity reflects our mission to support and elevate early-stage entrepreneurs.
Results
Our collaboration with Pickle involved a comprehensive UX audit and redesign of its website. We designed the site in Figma, first refining the style guide and usage of colors and fonts. We then prototyped all interactions, and developed the final site in Webflow. This transformation, tracked through GA4/GTM, resulted in significant, quantifiable improvements:
+
323
%
New Visitor Engagement Rate
257
%
New Visitor Conversion Rate
+
10
%
New Visitor Session Rate
Our Approach
Key steps included:
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Research and Planning: Conducting thorough research to understand the brand's vision and goals.
Development: Developing the site in Webflow, ensuring that all elements were implemented accurately.
Custom Animation: Creating custom animations to enhance user engagement and visual appeal.
Execution and Support: Iteratively refining the design based on feedback and providing continuous support to ensure smooth functionality.
Key steps included:
Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
Design and Development: Employing a seamless blend of Work Sans and Courier fonts for a modern yet tech-savvy look, and selecting a vibrant color palette to evoke energy and creativity.
Announcement & Promotion: Crafting a robust announcement and promotion strategy through social media, email campaigns, and partnerships to attract participants and generate buzz.
Event Planning: Organizing detailed schedules and managing logistics such as venue setup, attendee registration, and on-site support to ensure smooth event operations.
Event Execution: Ensuring all planned activities, from keynotes and panels to workshops and networking sessions, were delivered seamlessly, providing on-site support to handle any issues.
Key steps included:
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Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
Design and Development: Employing a seamless blend of modern fonts and a vibrant color palette to evoke trust and professionalism, and ensuring the site is intuitive and easy to navigate.
Custom Widget Creation: Developing a custom widget that allows users to receive instant offers or appraisals, enhancing user experience and building trust through immediate, transparent information.
Iterative Feedback: Collaborating closely with the No Nonsense Home Buyers team to refine the design through multiple iterations, ensuring it met all expectations.
Execution and Support: Implementing the design in Webflow, followed by continuous support to ensure smooth functionality and user engagement.
Key steps included:
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Research and Planning: Conducted extensive research to understand the needs of bloggers, marketers, and small businesses, and planned the platform features accordingly.
Design: Designed an intuitive user interface in Figma, starting with low fidelity designs before proceeding to final designs.
Development: Developed the platform using carefully selected infrastructure, frameworks and tools to ensure robustness and scalability.
AI Implementation: Integrated advanced AI models to enhance content creation, ensuring efficient, high-quality blog generation.
Integration and Testing: Ensured seamless integration with users' websites and conducted thorough testing to guarantee smooth functionality and user satisfaction.
Iterative Feedback and Refinement: Worked closely with users to gather feedback and iteratively refine the platform and features to meet their evolving needs.
Key steps included:
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Community Building: We focused on fostering a strong, engaged community by creating meaningful connections among members and providing valuable resources to support their entrepreneurial journeys.
Branding & Marketing: Our comprehensive branding and marketing strategies positioned The Shrimp Society as a leader in the startup ecosystem, attracting new members and increasing visibility.
NFT Artwork: We developed unique and captivating NFT artwork that resonated with our community, driving engagement and sales.
Solana Smart Contract Deployment: By leveraging the power of Solana, we ensured efficient and secure smart contract deployment, enhancing the functionality and reliability of our NFT offerings.
IRL Event Production: We brought the community together through expertly organized in-real-life events, creating memorable experiences and strengthening community bonds.
Key steps included:
Define Objectives and Use Cases: We identified the primary goals: answering FAQs, guiding prospective students, supporting current students, and streamlining administrative tasks.
Understand the Audience: We conducted a research to understand the common questions and needs of different user groups: prospective students, current students, faculty, staff, and alumni.
Choose the Right Platform and Technology: We selected a chatbot development platform that integrates well with LSU’s existing website and backend systems (e.g., CRM, student databases).
Implement Natural Language Processing (NLP): We implement machine learning to enable the chatbot to improve over time based on user interactions.
At Brickell Digital, our approach to driving success for The Shrimp Society was multifaceted and tailored to the unique needs of early-stage entrepreneurs. Here's how we achieved remarkable results for the Shrimp Society project:
Key steps included:
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Define Objectives and Use Cases: Begin by setting clear learning goals and identifying practical AI applications, ensuring users can relate their learning to real-world scenarios.
Define Objectives and Use Cases: Develop a cohesive visual identity and user-centric design, creating a seamless and engaging experience that makes learning intuitive and enjoyable.d identifying practical AI applications, ensuring users can relate their learning to real-world scenarios.
Platform Development: Construct a robust and scalable platform, designed to handle diverse learning modules, real-time interactions, and future expansions.
AI Integration: Integrate advanced AI tools and features, enabling users to explore and interact with cutting-edge technology directly within the learning environment
Our Approach
Key steps included:
Research and Planning: Conducting thorough research to understand the brand's vision and goals.
Development: Developing the site in Webflow, ensuring that all elements were implemented accurately.
Custom Animation: Creating custom animations to enhance user engagement and visual appeal.
Execution and Support: Iteratively refining the design based on feedback and providing continuous support to ensure smooth functionality.
Key steps included:
Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
Design and Development: Employing a seamless blend of Work Sans and Courier fonts for a modern yet tech-savvy look, and selecting a vibrant color palette to evoke energy and creativity.
Announcement & Promotion: Crafting a robust announcement and promotion strategy through social media, email campaigns, and partnerships to attract participants and generate buzz.
Event Planning: Organizing detailed schedules and managing logistics such as venue setup, attendee registration, and on-site support to ensure smooth event operations.
Event Execution: Ensuring all planned activities, from keynotes and panels to workshops and networking sessions, were delivered seamlessly, providing on-site support to handle any issues.
Key steps included:
Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
Design and Development: Employing a seamless blend of modern fonts and a vibrant color palette to evoke trust and professionalism, and ensuring the site is intuitive and easy to navigate.
Custom Widget Creation: Developing a custom widget that allows users to receive instant offers or appraisals, enhancing user experience and building trust through immediate, transparent information.
Iterative Feedback: Collaborating closely with the No Nonsense Home Buyers team to refine the design through multiple iterations, ensuring it met all expectations.
Execution and Support: Implementing the design in Webflow, followed by continuous support to ensure smooth functionality and user engagement.
Key steps included:
Research and Planning: Conducted extensive research to understand the needs of bloggers, marketers, and small businesses, and planned the platform features accordingly.
Design: Designed an intuitive user interface in Figma, starting with low fidelity designs before proceeding to final designs.
Development: Developed the platform using carefully selected infrastructure, frameworks and tools to ensure robustness and scalability.
AI Implementation: Integrated advanced AI models to enhance content creation, ensuring efficient, high-quality blog generation.
Integration and Testing: Ensured seamless integration with users' websites and conducted thorough testing to guarantee smooth functionality and user satisfaction.
Iterative Feedback and Refinement: Worked closely with users to gather feedback and iteratively refine the platform and features to meet their evolving needs.
Key steps included:
Community Building: We focused on fostering a strong, engaged community by creating meaningful connections among members and providing valuable resources to support their entrepreneurial journeys.
Branding & Marketing: Our comprehensive branding and marketing strategies positioned The Shrimp Society as a leader in the startup ecosystem, attracting new members and increasing visibility.
NFT Artwork: We developed unique and captivating NFT artwork that resonated with our community, driving engagement and sales.
Solana Smart Contract Deployment: By leveraging the power of Solana, we ensured efficient and secure smart contract deployment, enhancing the functionality and reliability of our NFT offerings.
IRL Event Production: We brought the community together through expertly organized in-real-life events, creating memorable experiences and strengthening community bonds.
Key steps included:
Define Objectives and Use Cases: We identified the primary goals: answering FAQs, guiding prospective students, supporting current students, and streamlining administrative tasks.
Understand the Audience: We conducted a research to understand the common questions and needs of different user groups: prospective students, current students, faculty, staff, and alumni.
Choose the Right Platform and Technology: We selected a chatbot development platform that integrates well with LSU’s existing website and backend systems (e.g., CRM, student databases).
Implement Natural Language Processing (NLP): We implement machine learning to enable the chatbot to improve over time based on user interactions.
At Loadstar, our development approach emphasizes creating a comprehensive and user-centric document processing system designed to simplify complex tasks. We harness advanced technology to enable seamless data management while maintaining a focus on user experience. Our methodology combines strategic planning, innovative design, and robust integration to deliver a platform that meets the evolving needs of organizations.
Key steps included:
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Objective-Driven Development: We began by clearly defining objectives and use cases to align the platform's features with user needs, ensuring relevance and effectiveness.
Intuitive UI/UX Design: Our design process prioritized user experience, crafting an intuitive interface that facilitates easy navigation and enhances user engagement.
Advanced AI Integration: By incorporating AI capabilities, we enabled automated form filling and report generation, streamlining workflows and minimizing manual errors.
Rigorous Testing and Quality Assurance: We conducted extensive testing throughout the development process to ensure reliability, performance, and scalability of the platform.
Insightful Statistics Dashboard: The platform includes a powerful statistics dashboard that provides users with actionable insights drawn from the processed data, enhancing decision-making and operational efficiency.
Loadstar Portal
The Loadstar Portal is an innovative document processing system that enhances organizational efficiency by automating form filling, generating comprehensive reports, and providing insightful statistics. Designed to handle a vast database of diverse formats—including PDFs, spreadsheets, text, images, audio, and video—the portal streamlines workflows and reduces manual data entry errors. With a user-friendly interface and robust security features, the Loadstar Portal empowers users to make informed decisions based on real-time data insights while maintaining compliance with industry standards.
Impact We Have Created
The Loadstar Portal has significantly transformed document management processes, resulting in enhanced operational efficiency and productivity for organizations. By automating form filling and report generation, the system has reduced the time and resources typically spent on manual data entry, allowing teams to focus on more strategic tasks. The comprehensive statistics dashboard provides valuable insights that drive data-driven decision-making, ultimately leading to improved performance and better outcomes. Clients have reported higher accuracy in documentation and faster turnaround times, showcasing the portal's ability to streamline workflows and support organizational growth.
Insights
After implementing the chatbot on the LSU website, user feedback highlighted several benefits. The chatbot provided 24/7 accessibility, making it easier for users to get answers outside of regular office hours. It delivered quick and accurate responses, enhancing the overall user experience by making interactions more efficient and enjoyable. Personalized guidance was particularly valued, as it catered to specific user needs, like course recommendations and event information.
Impact We Have Created
Our AI chatbot solution for LSU has revolutionized student support, making it easier for students to access academic advising, mental health resources, and admissions guidance. By providing instant, personalized assistance, the chatbot has improved user engagement and streamlined communication, allowing LSU to better serve its community. This innovation has enhanced the student experience, fostering a supportive and connected campus environment.
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Driving Innovation with Collaborative Ecosystems and Ready-Made Solutions
We’ve built collaborative ecosystems that bring together tech innovators and creative minds to deliver future-ready solutions. Through our partnerships, we co-developed advanced tools, streamlined workflows, and crafted ready-made templates that empower users and developers to deploy projects faster and more efficiently. Our focus on seamless customization and practical design has helped our partners and clients unlock new opportunities with precision and speed.
Impact We Have Created
Through CrewAI, we’ve enabled organizations to unlock new efficiencies, streamline complex workflows, and leverage the power of multi-agent systems. Our platform has empowered partners to build innovative AI solutions, accelerating deployment with ready-made templates and seamless integrations. From improved lead management to enhanced fraud detection, CrewAI has helped businesses reduce operational bottlenecks, optimize resources, and achieve measurable results. With tools designed to scale and adapt, we continue to foster a collaborative ecosystem that drives technological advancements and tangible business outcomes.
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Insights
Our Mission
Our work with The Shrimp Society offered valuable insights into the unique dynamics of community building and engagement within the startup ecosystem. Using Web3 technology and intentional design, we empowered early-stage entrepreneurs by creating a supportive and innovative community. We fostered growth and creativity through comprehensive resources, networking opportunities, and an intuitive membership program.
The importance of consistent and visually cohesive branding became clear as we developed and implemented custom NFT artwork, banners, signage, and other promotional materials. This visual identity helped in creating a recognizable and professional image that resonated with the community.
Our strategic social media campaigns underscored the necessity of targeted, compelling content in building and maintaining an actively engaged community. By leveraging Solana smart contracts, we ensured secure and efficient NFT transactions, enhancing the community's trust and engagement.
DATU Portal
Our Mission
Our work with The Shrimp Society offered valuable insights into the unique dynamics of community building and engagement within the startup ecosystem. Using Web3 technology and intentional design, we empowered early-stage entrepreneurs by creating a supportive and innovative community. We fostered growth and creativity through comprehensive resources, networking opportunities, and an intuitive membership program.
The importance of consistent and visually cohesive branding became clear as we developed and implemented custom NFT artwork, banners, signage, and other promotional materials. This visual identity helped in creating a recognizable and professional image that resonated with the community.
Our strategic social media campaigns underscored the necessity of targeted, compelling content in building and maintaining an actively engaged community. By leveraging Solana smart contracts, we ensured secure and efficient NFT transactions, enhancing the community's trust and engagement.
At Brickell Digital, our approach to driving success for The Shrimp Society was multifaceted and tailored to the unique needs of early-stage entrepreneurs. Here's how we achieved remarkable results for the Shrimp Society project:
Disrupt Ready Website
Our Mission
Our work with The Shrimp Society offered valuable insights into the unique dynamics of community building and engagement within the startup ecosystem. Using Web3 technology and intentional design, we empowered early-stage entrepreneurs by creating a supportive and innovative community. We fostered growth and creativity through comprehensive resources, networking opportunities, and an intuitive membership program.
The importance of consistent and visually cohesive branding became clear as we developed and implemented custom NFT artwork, banners, signage, and other promotional materials. This visual identity helped in creating a recognizable and professional image that resonated with the community.
Our strategic social media campaigns underscored the necessity of targeted, compelling content in building and maintaining an actively engaged community. By leveraging Solana smart contracts, we ensured secure and efficient NFT transactions, enhancing the community's trust and engagement.
As a bespoke sub-brand, DATU seamlessly integrates with Disrupt Ready, and we have redesigned the Disrupt Ready website to reflect this synergy. The new design focuses on modern aesthetics, streamlined navigation, and enhanced functionality, ensuring users can easily explore Disrupt Ready's offerings while accessing tailored AI strategy solutions through DATU.
Impact We Have Created
Our Mission
Our work with The Shrimp Society offered valuable insights into the unique dynamics of community building and engagement within the startup ecosystem. Using Web3 technology and intentional design, we empowered early-stage entrepreneurs by creating a supportive and innovative community. We fostered growth and creativity through comprehensive resources, networking opportunities, and an intuitive membership program.
The importance of consistent and visually cohesive branding became clear as we developed and implemented custom NFT artwork, banners, signage, and other promotional materials. This visual identity helped in creating a recognizable and professional image that resonated with the community.
Our strategic social media campaigns underscored the necessity of targeted, compelling content in building and maintaining an actively engaged community. By leveraging Solana smart contracts, we ensured secure and efficient NFT transactions, enhancing the community's trust and engagement.
Our work with Disrupt Ready and DATU has transformed the way users approach AI strategy. By simplifying complex concepts through intuitive design and engaging content, we've empowered businesses and professionals to seamlessly integrate AI solutions. The revamped platform has increased user engagement, improved learning outcomes, and positioned Disrupt Ready as a leader in AI education, driving growth and innovation across industries.
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency. The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
Branding and Printable Assets
Our team at Brickell Digital was responsible for the branding and printable assets of Knight Society, employing a strategic approach to establish a strong visual identity. We designed gold and silver knight cards that served as NFT membership passes, creating a premium experience for members. For in-person events, we developed banners and signage to ensure consistent brand representation. We also crafted announcement graphics to launch the brand and enhance social media engagement. Event stickers were designed to increase brand interaction and visibility among attendees.
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Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal. Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
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Social Media Graphics
Our team at Brickell Digital meticulously crafted social media graphics optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking social media presence amplified the Knight Society message, attracting participants and building a vibrant online community. Our designs successfully engaged a community of over 2,000 members across Discord, Instagram, and Twitter. Utilizing our established brand fonts and color palettes, we maintained consistency and strengthened the Knight Society’s brand identity.
"We had the opportunity to work with Brickell Digital on multiple projects over the past few years - really can’t recommend their services enough. We have worked with them on tons of different marketing initiatives, and they have worked with several of the startups in our incubator program. They are great to work with, super responsive, and their customer service is really amazing as well. Again, can’t recommend enough.”
— Chris Daniels
CEO of The Shrimp Society
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