MBLUE is a blue light glasses e-commerce brand looking to set itself apart in the ever-competitive e-commerce world. eLine Solutions helped clients with the full website build, landing page optimization, B2C branding strategy, a multi-channel organic traffic marketing campaign, ad creative, and SEO. Services were focused on increasing overall ad ROAS, expanding MBLUE’s digital reach, and developing/refining brand identity. Landing page optimization resulted in measurable decreases in the bounce rate. Sales funnels were created to effectively & efficiently funnel relevant traffic towards purchasing decisions. Ad creative / website redesign required shooting & editing a combination of video/photo content to develop high converting advertisements optimized & organized by social channel. A robust email & SMS marketing strategy allowed for significant increases in returning customers and average order value. The site was optimized for all search engines & for speed.