DSW Law Firm is a law firm in New Orleans, Louisiana that has been serving its happy clients for over 30 years in a variety of practice areas. DSW Law has seen incredible success from traditional word-of-mouth traffic but wanted to pursue a more comprehensive digital strategy, understanding the power of effective digital marketing. eLine Solutions was contracted for a full website redesign, local SEO, general SEO, brand reputation management, and a Facebook-focused marketing campaign.
eLine Solutions redeveloped the DSW Law website, featuring a high-converting landing page, custom redesign of all prior pages, and text content optimized for relevant keywords. A custom brand management / SEO plan was managed to increase local digital visibility and Google SEO rankings. The primary campaign goal was lead conversion.