--- title: "Grid Case Study: SaaS Brand & Website | Brickell Digital" description: "See how Brickell Digital redesigned the Grid brand and website, improving product positioning, clarity, and scalability for a growing SaaS platform." url: https://www.brickelldigital.com/case-studies/grid type: Case study --- # Grid Grid (previously SaaSGrid) is a financial intelligence platform built for B2B SaaS companies. By centralizing revenue, retention, pipeline, and operational data, Grid gives teams a unified source of truth for real‑time SaaS metrics, helping finance, RevOps, and leadership make confident decisions without manual spreadsheets or fragmented reports. - **Stage when we worked together:** Seed · $3.3M led by Craft Ventures - **Year:** 2024 — Present - **Industry:** B2B SaaS, Analytics & BI, Fintech/Revenue Ops - **Project Scope:** Brand Architecture, CRO, Website Design, Webflow Development ## Partnership Timeline Our partnership with Grid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As Grid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled. - **Late 2024: Onboarding & Initial Build.** Grid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth. - **Early 2025: Full Website Revamp.** As Grid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion. - **Early 2026: Brand & Platform Redefined.** With Grid entering its next phase of growth, we partnered again to lead a complete brand transformation, including a new identity, logo, and website. This ongoing collaboration is focused on redefining how Grid shows up as a more established and scalable SaaS product. ### Starting Point SaaS companies face increasing complexity as they scale, with disconnected spreadsheets, manual reporting, and siloed data from CRM, billing, and accounting systems causing inefficiency and decision lag. Grid was created to address these pain points with a platform that automates data consolidation, calculates over 150 standardized metrics, and delivers real‑time visibility into performance across the business. Early traction from users revealed strong demand not just for single reports but for a cohesive system that could serve finance, sales, and leadership alike. ### Outcome The redesigned Grid presence brings clarity to a complex value proposition through a focused narrative and structured interface. The experience highlights how core SaaS metrics, from ARR and retention to pipeline and cash flow, are automated and visualized within a single platform. With improved communication of use cases, integrations, and benefits for different teams, the site now more effectively supports demand generation, onboarding, and product adoption. ### Tech Stack - Webflow - Google Analytics (GA4) - Facebook Pixel - LinkedIn Insight Tag - Google Tag Manager - GSAP - core‑js - Swiper - Slick - OWL Carousel - jQuery - Google Font API - Open Graph - HSTS ## Brand Identity Grid’s brand identity harmonizes precision with approachability, reflecting its role as both a rigorous analytics engine and a user‑centric platform. Clean typography, a restrained visual palette, and modular layout systems reinforce clarity at scale, while structured data visuals support the platform’s purpose of turning complex business information into actionable insight. ## Platform Experience We partnered with Grid to present its analytics platform with clarity and focus. By organizing core features, workflows, and key metrics into an intuitive structure, the website makes the product easy to navigate and understand, supporting clearer conversations and faster alignment. ## Use Case Highlight We worked with Grid to surface its most important use cases in a clear, role-driven way. The website highlights how teams across GTM, finance, and leadership access the metrics that matter most, from pipeline movement and board KPIs to revenue and efficiency signals. By organizing these views into a focused, easy-to-navigate experience, the site makes Grid’s core capabilities immediately understandable without overwhelming visitors. ## Revenue Insights Gain a deeper understanding of how revenue moves through your business. Grid surfaces granular drilldowns across bookings, customers, and contracts, turning complex financial data into clear, actionable insights. With unified dashboards and CRM integrations, teams can track performance, identify trends, and make faster, more confident decision ## Impact Snapshot We revamped Grid’s website to make its value immediately clear to operators, executives, and investors. By reorganizing the experience around core workflows, key metrics, and real use cases, the site helps visitors understand what Grid does and why it matters within seconds. This clarity reduced friction in sales and investor conversations, supported stronger inbound interest, and gave the team a scalable foundation to support continued growth. > “The Brickell team have been incredible partners. They are super knowledgeable about B2B websites, and have worked with us closely through ideation, design, and execution. We’re thrilled with our website and couldn’t have done it without them.” **Ethan Ruby**, CEO, Grid ## Related Work [All case studies](https://www.brickelldigital.com/work) - [Skyband Systems](https://www.brickelldigital.com/case-studies/skyband-systems) (Seed · $10M led by Lightspeed · Brand Architecture & CRO · 2026 — Present): Skyband is building aviation-grade resilient PNT hardware for aircraft operating in increasingly complex navigation environments. - [HYFIX](https://www.brickelldigital.com/case-studies/hyfix) (Seed · $15M led by Craft Ventures · Brand Architecture & CRO · 2026 — Present): HYFIX builds spatial intelligence hardware and autonomous positioning systems for next-generation robotics and drones. ## Get started - Book a 30-minute intro call: https://calendly.com/d/48b-mfs-qhh/brickell-digital-introduction - Contact form: https://www.brickelldigital.com/contact (or email hello@brickelldigital.com) - Free audit for your stage: https://www.brickelldigital.com/round-readiness-audit - All programs and prices: https://www.brickelldigital.com/llms.txt