--- title: "Craft Ventures Case Study: VC Brand & Web Design" description: "Learn how Brickell Digital supported Craft Ventures with brand strategy, website design, and ongoing creative work to strengthen positioning and growth." url: https://www.brickelldigital.com/case-studies/craft-ventures type: Case study --- # Craft Ventures Craft Ventures is a venture capital firm focused on B2B software investing, backing founders who build high-growth, high-margin technology businesses. Brickell partnered with Craft to evolve its digital presence into a clearer expression of the firm’s thesis, portfolio, and platform support, while giving the team room to expand content, storytelling, and founder resources with greater flexibility over time. - **Fund:** Craft Ventures IV, $712M · $3B+ raised across funds - **Year:** 2023 — Present - **Industry:** Venture Capital - **Project Scope:** Brand Architecture, Web Design, CRO, Webflow Development - **Live site:** [craftventures.com](https://www.craftventures.com/) ## Partnership Timeline Our long-term partnership with Craft Ventures spans multiple phases of growth. Since 2023, we’ve worked alongside their team as a trusted go-to-market partner, supporting everything from website to platform, investment, marketing, and launch assets. As their needs evolved, we continued to adapt, helping Craft Ventures consistently show up with clarity, speed, and impact. - **2023: Onboarding & Craft HackAIthon Branding.** Craft partnered with us for initial onboarding, including website design support and visual assets for Craft HackAIthon, a collaborative initiative bringing technical teams together to build, ship, and compete. This phase laid the groundwork for a long-term partnership. - **2024: Website Revamp & Brand Refresh.** In 2024, we led a full website revamp and brand refresh for Craft: reworking key pages, tightening the narrative, and modernizing the visual system. We designed and developed the site in Webflow, ran A/B tests to validate performance improvements, and supported ongoing upkeep to keep the platform current as Craft’s initiatives evolved. - **2025: Platform & Portfolio Support.** Our role expanded into ongoing support across Craft’s platform team and broader ecosystem. We delivered decks, web updates, social and event assets, and narrative support while helping Craft’s portfolio companies translate complex products into clear positioning, GTM-ready messaging, and high-converting digital experiences. - **Late 2025-Present: Ongoing Platform & Website Evolution.** We continue partnering with Craft as an embedded creative + development team, evolving key pages, refining narrative and positioning, and supporting ongoing platform initiatives. In parallel, we continue to support Craft’s portfolio with launch-ready brand systems, websites, and fundraising/GTM collateral as new investments and priorities emerge. - **2026: Unprompted Summit 2026.** We extended our ongoing partnership with Craft into Unprompted 2026, its invite-only summit focused on marketing and growth in the Age of AI. Brickell helped shape the event experience across environmental graphics, venue branding, signage, social, and digital touchpoints. ### Starting Point Craft Ventures entered 2023 with a growing portfolio, multiple funds, and an increasingly active platform team, but their digital presence was spread across a mix of legacy pages and ad-hoc updates. The firm needed a more cohesive way to communicate its B2B software focus, showcase portfolio founders, and highlight the depth of operational experience behind the partnership. We partnered with Craft to reframe the site as a clear, scalable hub for their investment thesis, team, content, and platform support. ### Outcome The new Craft Ventures experience brings structure and clarity to a complex firm. We defined a modular page system that makes it easy to tell founder stories, spotlight new investments, and surface platform programs without fragmenting the brand. The site now balances credibility with momentum: a clean, confident design system, faster paths to key information, and reusable patterns that keep new content aligned as the firm continues to grow. ### Tech Stack - Webflow - Webpack - LottieFiles - Core-js - JQuery - Cloudflare - JsDelivr - HTTP/3 - HSTS ## Brand Identity For Craft Ventures’ brand identity, we focused on a visual language that feels decisive, modern, and operator-led. The typography leans into clarity and strength, while the color system pairs bold accents with grounded neutrals to signal confidence without noise. Layouts are structured but flexible, giving space to long-form content, data points, and founder quotes without overwhelming the page. Together, these choices reflect Craft’s positioning as a focused, B2B-first firm with deep experience in building and scaling software companies. ## Unified Identity Craft’s new digital identity brings clarity to the firm’s focus on B2B software. The homepage introduces a confident thesis and highlights portfolio companies through a clean, structured layout that’s easy to explore. The design system elevates Craft’s operators, founders, and investments in a way that feels both modern and unmistakably Craft. ## Stories That Matter From founder spotlights to industry insights, Craft’s content system is designed to scale. The mobile experience prioritizes readability and motion, making articles, interviews, and news effortless to browse. Each story is framed with a clear hierarchy that strengthens Craft’s voice and communicates expertise across devices. ## The Craft Team Craft’s partners and operators bring deep experience in building and scaling category-defining software companies. The redesigned team page introduces each member through a structured, profile-driven layout that highlights expertise while keeping the interface simple and approachable. It reflects the people who shape the firm and support its founders every day. ## Craft HackAIthon HackAIthon is a flagship event hosted by Craft Ventures that brings together top talent in artificial intelligence. Designed as a high-stakes AI hackathon, the event challenges developers, engineers, and creators to build innovative AI applications in a competitive setting. Brickell Digital partnered with Craft to shape the visual identity and digital presence of HackAIthon, from logo and brand design to social graphics and Webflow development, capturing both the technical sophistication and creative energy that define the overall experience. ## GTM Partners Craft’s go-to-market content system highlights the firm’s operator advantage. We designed a framework that showcases guidance from Craft’s partners and platform team, covering sales strategy, product positioning, and early growth insights. The modular layout makes expert advice easier to navigate and supports Craft’s goal of giving founders practical, experience-backed playbooks. ## Unprompted 2026 Unprompted 2026, hosted by Craft, is an invite-only summit for founders, executives, AI builders, and operators navigating the future of marketing and growth in the Age of AI. As the event’s brand partner, **Brickell Digital** helped shape the experience across digital and physical touchpoints. We led with a custom website experience featuring bespoke graphics, animation, and interaction, then extended that system into invitations, banners, environmental assets, and supporting event collateral. > “Brickell is my secret weapon. Whether it's spinning up a new website for a project, spiffing up our primary site, or whipping up graphics for content/social, they always go above and beyond. They bring creative ideas, a sharp eye for design, and quick turnaround to projects big and small. Best of all, they are a joy to work with. Highly recommend!” **Caroline Brayson**, Operating Partner, Communications & Marketing, Craft Ventures ## Related Work [All case studies](https://www.brickelldigital.com/work) - [Counterpart Ventures](https://www.brickelldigital.com/case-studies/counterpart-ventures) (Fund III, $132M · led by former corporate venture investors · Brand Architecture & CRO · 2025 — Present): VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital. - [Owl Ventures](https://www.brickelldigital.com/case-studies/owl-ventures) (Fund V, $640M · $2.2B+ committed across seven funds · Brand Architecture & CRO · 2025 — Present): EdTech-focused fund backing learning and workforce technologies transforming how people are educated and trained worldwide. ## Get started - Book a 30-minute intro call: https://calendly.com/d/48b-mfs-qhh/brickell-digital-introduction - Contact form: https://www.brickelldigital.com/contact (or email hello@brickelldigital.com) - Free audit for your stage: https://www.brickelldigital.com/round-readiness-audit - All programs and prices: https://www.brickelldigital.com/llms.txt