---
title: "Better Ventures Case Study: VC Branding | Brickell Digital"
description: "Discover how Brickell Digital helped Better Ventures develop branding and digital presence that clearly communicates investment strategy and value."
url: https://www.brickelldigital.com/case-studies/better-vc
type: Case study
---

# Better Ventures

Better Ventures partners with founders using science and technology to build a better economy. Focused on pre-seed and early-stage companies, Better backs mission-driven teams working across sustainable industry, human health, and the future of work, supporting founders who believe strong returns and real-world impact go hand in hand.

- **Fund:** Pre-seed and seed fund in Oakland · $108M across four funds
- **Year:** 2024 — 2025
- **Industry:** Venture Capital
- **Project Scope:** Brand Architecture, Web Design, CRO, Webflow Development
- **Live site:** [better.vc](https://better.vc/)

## Starting Point

Better Ventures has built a strong reputation for backing early-stage founders who are addressing meaningful global challenges through science and technology. As the firm’s portfolio expanded across climate, health, and workforce transformation, Better needed its brand and digital presence to more clearly reflect its investment thesis, values, and hands-on approach to partnership. The existing identity no longer fully captured the clarity, optimism, and accessibility Better brings to founders at the earliest stages of their journey.

## Outcome

The refreshed Better Ventures brand and website present a clearer, more confident expression of the firm’s mission and investment focus. The new system strengthens how Better communicates its thesis, highlights portfolio companies, and supports ongoing storytelling around founders, impact, and opportunity. Built to scale, the platform enables Better to grow its presence while remaining approachable, transparent, and founder-first.

## Tech Stack

- Webflow
- jQuery
- Swiper
- Webpack
- Google Font API
- Open Graph
- HTTP/3
- Cloudflare
- Cloudflare Turnstile
- jsDelivr
- Google Hosted Libraries
- HSTS

## Brand Identity

Better’s brand identity balances optimism with rigor, reflecting the firm’s belief that meaningful impact and strong financial returns go hand in hand. The visual system emphasizes clarity, warmth, and approachability, reinforcing Better’s role as an early partner to founders working on complex, real-world problems.

## Portfolio Experience

The Better Ventures website brings the firm’s portfolio to the forefront through a clear, founder-focused experience. Simple navigation and structured layouts highlight the breadth of companies Better supports, while consistent typography and visual hierarchy make it easy to explore each team’s mission and impact. The result is a portfolio presentation that reflects Better’s commitment to clarity, trust, and long-term partnership.

## Founder-First Storytelling

Better Ventures centers its narrative around the founders it supports and the missions they are building toward. Through concise messaging, human-centered content, and accessible design, the platform communicates Better’s values while highlighting the people and ideas behind each company. This approach reinforces Better’s belief that strong outcomes begin with aligned purpose and thoughtful storytelling.

## Mission & Leadership

Better Ventures is built by experienced investors and operators who believe strong returns and positive impact go hand in hand. The platform highlights the firm’s mission-driven leadership and long-term perspective, emphasizing partnership, integrity, and steady guidance for founders tackling meaningful global challenges.

> “Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!” **Katie Andresen**, Former Head of Platform, Better Ventures

## Related Work

[All case studies](https://www.brickelldigital.com/work)

- [Craft Ventures](https://www.brickelldigital.com/case-studies/craft-ventures) (Craft Ventures IV, $712M · $3B+ raised across funds · Brand Architecture & CRO · 2023 — Present): B2B software and marketplace investor partnering with SaaS founders to scale recurring revenue, efficiency, and durable growth.
- [Counterpart Ventures](https://www.brickelldigital.com/case-studies/counterpart-ventures) (Fund III, $132M · led by former corporate venture investors · Brand Architecture & CRO · 2025 — Present): VC fund led by former corporate investors, giving founders access to enterprise customers, partners, and capital.

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